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 战略联盟契约风险对策研究,中国管理科学,2004
 Strategic alliance contract risk countermeasuers study
Time:2010-10-20

战略联盟契约风险对策研究

郭 焱,张世英,郭 彬,冷永刚

摘 要:战略联盟契约风险问题,即隐藏行动的道德风险问题,依赖于显性激励合同与隐性激励合同的结合,并考
虑相对业绩比较的保险功能才能得以彻底解决。战略联盟短期合作的契约风险可采用包含监控(内控与外控) 变
量的最优激励合同(显性合同) 来解决。在设计激励方案时,盟主必须考虑激励盟友的成本与盟主利益的一致性,
而且还要考虑收益和成本的均衡。只有当观测成本小于由此带来的代理成本的降低时,将监控变量写进激励合同
才有价值。联盟要长期合作,必须有效发挥隐必激励合同的作用,通过现期努力对产出的影响来改进市场对能力
的判断,强化声誉效应,弱化棘轮效益,从而强化激励监控机制,进而使战略联盟的契约风险问题得到有效的解决。

关键词:战略联盟;契约;博弈;道德风险;显性激励;隐性激励

中图分类号:F224132    文献标识码:A

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版权所有:天津大学管理学院 技术支持:枉言工作室