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 战略联盟形式选择实用策略,科学学与科学技术管理,2004
 The choose of practical strategies of strategic alliance form
Time:2010-10-21

战略联盟形式选择实用策略

郭 焱,张世英,郭彬,冷永刚

摘要:论文分析了影响企业选择战略联盟形式的因素,指出:
企业要根据自身的战略发展方向,遵循“联盟伙伴资源相容”
的原则,在考虑联盟各方的资源种类、企业技术能力、所在产
业竞争力、联盟在价值链的位置、产品的生命周期以及技术的
生命周期等因素以后,再来选择联盟的组合形式。

关键词:战略联盟;资源;能力;竞争力

中图分类号:F273.7 文献标识码:A  文章编号:1002—0241(2004)02—0094—05


 

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版权所有:天津大学管理学院 技术支持:枉言工作室