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 中小企业获取持续竞争优势的虚拟战略联盟,天津大学学报,2003
 Sustained competitive advantage of virtual strategic alliance for enterprises
Time:2010-10-21

中小企业获取持续竞争优势的虚拟战略联盟

郭 焱,张世英

摘 要:提出中小企业要获取持续竞争优势,应采用虚拟战略联盟的模式来迅速提升企业的核心竞争力,阐述了核
心竞争力的定义和内涵与特征;提出按照资源组合类型和联盟绩效最大化原则来选择联盟的具体结构形式;建议
采用契约方式迅速提升中小企业的核心竞争力。

关键词:中小企业;虚拟战略联盟;核心竞争力;竞争优势

中图分类号:F120.4     文献标识码:A     文章编号:1008-4339(2003)02-0122-04

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版权所有:天津大学管理学院 技术支持:枉言工作室